Performance Specialist - Adobe Analytics, CJA & Experimentation

Overview
The Performance Specialist focuses on how marketing performance is measured, interpreted, and optimized using Adobe analytics platforms. This role brings strong expertise in Customer Journey Analytics (CJA) and works closely with AEP, RTCDP, and AJO to connect activation, experimentation, and outcomes into clear, decision-ready insight.

The Performance Specialist supports both hands-on analysis and advisory framing, helping teams understand what’s working, why it matters, and what to do next.

What You’ll Do
•  Define and maintain performance frameworks using Customer Journey Analytics (CJA)

•  Establish consistent metric definitions, success criteria, and evaluation approaches

•  Design measurement strategies for A/B tests, multivariate tests, and pilots executed in AJO and RTCDP

•  Analyze cross-channel journeys and outcomes using CJA and AEP datasets

•  Translate performance data into insight narrati...