Platform Campaign Senior Manager (Integrated Marketing) - (TikTok Shop, Thailand)

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.
In this role you will develop seller packages and relevant business pitch decks. You will also be responsible in creating framework for data analysis, extract data, and report findings using suitable visualization tools Roles & Responsibilities:
1. Campaign Strategy and Planning
- Plan and lead platform campaign strategies, including Double Digit and Payday Sales, to achieve key business goals (platform GMV, buyer growth, and budget efficiency)
- Develop and manage campaign budgets, ensuring allocations are aligned with busines...