Platform Campaigns Onsite Analyst

(Contract role, working at Lazada office)

Job Responsibility

• Maintain and operate campaign landing pages and onsite campaign touchpoints across app and desktop.
• Build and launch mega / category campaign pages at scale, ensuring timely delivery and high QA standards.
• Execute merchandising initiatives (page modules, navigation flows) to drive visibility, exposure, and assortment.
• Monitor onsite user journeys across key real estates (e.g., homepage entry points, campaign pages, in-page modules).
• Extract funnel performance data (exposure → click → PDP → ATC → purchase where available) and review friction points.
• Recommend and implement improvements to page structure, module selection, content hierarchy, and CTA placements—based on data.
• Proactively identify risks (broken modules, tracking issues, content inconsistencies) and take corrective actions quickly.
• Own incident response during campaign peaks: iden...