Portfolio Marketing Manager

The Senior Manager, Portfolio Marketing will lead strategic brand positioning and portfolio‑level marketing, shaping and communicating a compelling value story across internal and external audiences. This role is responsible for ensuring cohesive brand strategy, driving cross‑portfolio campaign alignment, leveraging data‑driven insights, and advancing marketing innovation. The ideal candidate brings strong brand leadership, analytical rigor, and cross‑functional influence in a highly regulated, fast‑paced environment.

Primary Responsibilities

Brand & Portfolio Strategy

• Lead strategic brand positioning by shaping and clearly articulating the value story across internal and external audiences.
• Own and evolve cohesive brand messaging and creative strategy, including brand architecture, naming frameworks, and editorial calendar integration.
• Drive cross‑portfolio campaign strategy, ensur...