PPC Lead - Marketing Services

About the Role

AutoLeap is looking for a PPC Lead to join our team of repeat entrepreneurs looking to expand their success into SaaS software for the automotive repair space. This role will help the Digital Marketing Services team execute Pay-Per-Click (Google Ads) strategies for its customers.

Responsibilities

• Develop and optimize PPC campaigns across platforms to increase traffic, leads, and conversions.
• Conduct comprehensive keyword research and create ad copies that are compelling, relevant and targeted to the right audience.
• Propose, initiate, and implement optimizations in the ad channels.
• Ensure that our ads accounts and the associated components are fully compliant with the respective policies.
• Collaborate to align paid advertising efforts with broader marketing goals.
• Analyze and interpret data from various sources to make data-driven decisions and maximize ROI from advertising.