PR Analytics Executive

Position Summary:

Primarily responsible for monitoring public relations campaigns and social media releases and creating campaign analytics reports.

Major Responsibilities:

• Monitor campaign progress and performance using a variety of metrics and analytics in a real time manner. Metrics include, but are not limited to Key Opinion Leader postings, Seeding Ratio and Return on Investment.
• Track, consolidate and create the report on social media captures and media releases.
• Provide accurate and comprehensive quantitative and qualitative analysis based on campaign highlights, trends, gaps, audience sentiments and Key Performance Indicators.
• Publish daily, weekly, and monthly Public Relations updates via email and group chats.
• Ensure accuracy, validity and timely submission of reports.
• Respond to inquiries on the company's social media accounts.
• Endorse relevant messages from social media accounts to Ma...