PR Specialist

Job Responsibilities:

• Develop and implement influencer marketing strategies aligned with overall marketing goals.
• Identify target audience preferences and create influencer personas for effective outreach.
• Set a standard criterion for negotiation with influencers based on performance metrics.
• Identify and vet potential influencers across relevant platforms (Meta, YouTube, TikTok, etc.).
• Establish and maintain strong relationships with influencers, content creators, and agencies.
• Negotiate contracts, budgets, and deliverables with influencers.
• Coordinate end-to-end influencer campaigns, from ideation to execution.
• Collaborate with influencers to ensure content aligns with brand guidelines and objectives.
• Monitor and track campaign progress to ensure timely delivery of assets.
• Analyze campaign metrics (engagement, reach, impressions, ROI) and create detailed reports.
• Provide insights ...