Press Executive

MAJOR RESPONSIBILITIES

• Cultivate and sustain strong relationships with key media contacts and influencers, particularly in Women’s universe and beauty sector, to elevate the brand image and visibility across traditional and digital platforms.
• Take a proactive approach in pitching coverage ideas and stories, ensuring accurate representation of the brand and securing qualitative editorial exposure.
• Manage press inquiries, provide timely and professional responses.
• Oversee the press showroom, manage stock-take, daily sample loaning and logistics arrangement effectively.
• Prepare and compile press materials, including press releases, dossier etc.
• Plan, coordinate and execute press events.
• Manage agendas and logistics for press-related activities and trips, including accommodations, transportation and hospitality arrangements.
• Track and analyze media coverage, compile comprehensive reports to evaluate the impact of press activities.
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