Principal Data Analyst

About the Role

Principal Data Analyst partnering with game teams to shape product strategy, drive data-informed decisions, and elevate analytics across Zynga.

Key Responsibilities

• Develop data-driven strategies influencing product roadmaps, features, and monetization.
• Analyze player behavior, game economy trends, and product performance with cross-functional teams.
• Design A/B tests and build predictive models (churn, LTV, segmentation).
• Mentor analysts and present insights to senior leadership through storytelling and dashboards.
• Collaborate to improve data tools, pipelines, and experimentation practices.

Requirements

• Experience in analytics or data science, ideally in gaming or digital products.
• Expert proficiency in SQL and Python for analysis.
• Strong background in experimentation/A/B testing and applied statistics (Bayesian a plus).
• Experience with visualiza...