PRINCIPAL DIRECTOR - DIGITAL ACQUISITIONS

ROLE SUMMARY

Reporting to the Executive Vice President, the Senior Director of Digital Acquisition is responsible of the overall strategy and development of digital media. This strategic and creative position requires a visionary leader capable of infusing innovation and excellence throughout digital performance initiatives. The incumbent will lead and inspire a team of in-house and agency specialists to deploy impactful acquisition strategies for the organization's growth in local and international markets. This person will be the reference for trends in digital acquisition, performance analysis, investment optimization in paid media, and organic search.

RESPONSIBILITIES