Principal Product Marketing Manager, Financial Services

Overview

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Principal Product Marketing Manager, Financial Services in Canada.

Responsibilities

• Define and evolve product positioning and messaging strategies based on customer insights, competitive analysis, and market trends.
• Lead end-to-end go-to-market initiatives for new products, features, and strategic launches, from planning through execution and performance evaluation.
• Partner cross-functionally with Product, Sales, Marketing, and Data teams to align priorities, influence roadmaps, and maximize commercial impact.
• Leverage analytics, customer research, and performance data to identify growth opportunities and optimize go-to-market strategies.
• Design and implement AI-driven approaches to enhance market research, segmentation, messaging, and campaign effectiveness.
• Serve as the voice of the custom...