Job Description
We are seeking a Salesforce Tech Lead with deep expertise in Salesforce Marketing Cloud Next, Data Cloud, and Account Management principles. This role combines strategic solutioning with hands-on execution, ensuring our marketing technology stack supports account-based marketing (ABM) and B2C engagement strategies.
You will partner with marketing, sales, and IT teams to design scalable solutions, optimize marketing automation, and execute campaigns leveraging Data Cloud-powered personalization.
Key Responsibilities
Strategic & Solutioning
· Act as the subject matter expert for Salesforce Marketing Cloud Next and Data Cloud.
· Design account-based and B2C marketing solutions leveraging Salesforce capabilities.
· Define data architecture, identity resolution, segmentation, and personalization strategies using Data Cloud.
· Collaborate with stakeholders to align marketing technology with account management processes.
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