Product Development Specialist

Company Description

A well-established public listed company is seeking a
Product Development Specialist
to support and drive product development and product marketing initiatives. This role is ideal for a professional who enjoys working across functions, translating consumer insights into winning products, and building brands that grow sustainably in the market.

Role Description

1. Support and manage new product development (NPD) projects from concept through commercialization.
2. Conceptualize product offerings by identifying consumer benefits, value propositions, and unique selling points (USPs) aligned with market and brand requirements.
3. Assist in developing and executing product marketing strategies for new and existing product ranges.
4. Manage assigned stages of the product life cycle, ensuring effective strategies, activities, and promotional execution.
5. Conduct market research and competitor analysis to assess produc...