Product Engineer

Report to:
Project Manager/Product Director

Role Summary
Product Engineer is responsible for leading the technical and strategic management of DRiV's product portfolio in the automotive aftermarket. This role acts as an internal and external technical reference, driving complex analyses, strategic decisions, and initiatives related to product development, positioning, and lifecycle management.

Key Responsibilities

• Develop and execute strategic plans for assigned product lines
• Conduct in-depth analysis of product performance, market share, profitability and competitiveness.
• Make decisions regarding product launches, line expansions, replacements and end-of-life processes.
• Prioritize the product roadmap in alignment with market trends and global planning.
• Serve as the primary technical reference for sales teams, key customers, distributors, workshops and fleet operators.
• Evaluate technical and commercial feas...