Product Executive

Product Executive is responsible to the achievement of Business Unit's Sales and profitability objectives by effectively managing operations and activities of assigned product.

Duties and Responsibilites:

• Prepares an annual marketing plan, which defines the relevant market environment and strategic marketing directions to achieve the approved sales and profit targets.
• Develops aggressive marketing strategies and implements/executes them by working well with other departments of the company.
• Prepares an annual sales forecast of the assigned product and implement various marketing activities to help drive attainment of sales target within approved promotions budget.
• Makes sure that product sales targets are met and exceeded.
• Increases profitability of his/her product.
• Manages the product line's inventory and plans/forecasts sell-in properly as well as set up strategies and tactical activities to increase sell out.