Product Manager, Eye Portfolio – Maybelline New York

A Day in the Life

As the Product Manager for Maybelline's iconic Eye portfolio, you will be the strategic force behind legendary franchises like Sky High and Lash Sensational. You will orchestrate high-impact launches and sustain stellar growth through deep product, market, and consumer expertise, directly contributing to Maybelline’s market leadership in Canada.

• Market & Strategy Leadership: You will gather and analyze consumer, market, and competitor insights, monitoring social media trends to make agile, proactive recommendations that steer the future direction of the brand.
• Portfolio & Launch Management: You will manage blockbuster product launches, maintain the dominance of our core hero franchises, and strategically optimize the back‑catalog to maximize productivity.
• Integrated Marketing & Digital Activation: You will design and execute cutting‑edge, digital‑first marketing strategies with a strong emphasis on social activation, i...