Product Manager for Lung, GYN, GU Oncology
AstraZenecaJob Description
Area: Lung, Gynecology and Genitourinary Cancer
Position Purpose:
The Product Manager is responsible for developing and executing the Brand Strategic Plan (BSP) to drive market share growth and achieve promotion targets for the allocated product/therapeutic area.
Key Responsibilities:
· Planning:
o develop BSP and strategies based on the analysis and research of market data, align with the product strategies/positioning.
o execute the BSP in a correct direction through timely cross-functional collaboration and customer communication
· Marketing & Product Management:
o Establish relationship with KEEs, Healthcare Professionals (HCPs) and relevant policy makers
o Plan, allocate and implement BSP for all responsible products – current and new products
o Conduct market research to understand the market, competitors, and brand positioning
o Contribute to field force training on product, p...
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