The Product Manager is responsible for developing and executing the Brand Strategic Plan (BSP) to drive market share growth and achieve promotion targets for the allocated product/therapeutic area.

· Planning:

o develop BSP and strategies based on the analysis and research of market data, align with the product strategies/positioning.

o execute the BSP in a correct direction through timely cross-functional collaboration and customer communication

· Marketing & Product Management:

o Establish relationship with KEEs, Healthcare Professionals (HCPs) and relevant policy makers

o Plan, allocate and implement BSP for all responsible products – current and new products

o Conduct market research to understand the market, competitors, and brand positioning

o Contribute to field force training on product, product positioning and key messages

o Attend regula...