Product Manager, KIDS APP

Job Title: Product Manager - Adidas Kids  PM Apparel

Location: [Shanghai, China]

Job Summary:
We are looking for a strategic and creative Product Manager to join our Adidas Kids PM team. You will be responsible for the entire product lifecycle of our kids' apparel line, from market analysis and product planning to development and go-to-market strategy. Your goal is to create compelling, innovative, and commercially successful product ranges that strengthen the Adidas brand among young consumers and their parents.

Key Responsibilities:

· Product Strategy & Planning: Develop the seasonal and annual product strategy for Adidas Kids apparel. This includes defining the product line architecture, pricing, style, color stories, and size ranges based on brand positioning, business goals, and market trends.
· Market & Consumer Insight: Conduct thorough market research, competitor analysis (SWOT), and track consumer trends to identify...