Product Manager

JOB SUMMARY

Analyze, develop and implement marketing strategies & executional plans to maximize the return of investment.

KEY ACCOUNTABILITIES

1. Develop a brand plan for assigned products/brands aimed at increasing market share, achieving sustainable growth, maximizing return on investment (ROI), and meeting business objectives and financial targets.
2. Implement identified marketing strategies to ensure they are translated into workable plan and aligned with set marketing brand and strategy.
3. Manage and control the overall brand expenses to ensure optimizing resources and achieving set business objectives.
4. Track, monitor and document implemented marketing activities (developed against specific set of quantified targets) and outcomes to ensure they are aligned with the business objectives.
5. Carry out marketing post-mortem exercises and propose appropriate mitigation plan in a manner that will achieve desired business objecti...