Product Manager

JOB SUMMARY

MAJOR RESPONSIBILITIES

1. To assist the Marketing Manager in developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies, and specific action plans in order to achieve sales and profit objectives.
2. To assist in product and package development of new and existing products and determine selling features (i.e., sizes, pricing, and product claims).
3. To assist in the development and execution of specific strategies and plans for the brand:- Sales promotion activities and merchandising programs in conjunction with the Sales Department. (i.e., trade fairs, auto shows, and other related events).- Advertising programs in dig...