Product Manager

Job Summary

Hisense is looking for a Productline Manager who is mainly responsible for market analysis, product planning, pricing analysis, channel management, marketing, and business plan forecast management to drive sales growth and optimize product positioning.

Responsibilities

• Analyze industry trends, channel dynamics, competitive product offerings, and product matchup to inform strategic decisions
• Develop product planning proposals aligned with market analysis and headquarters platform capabilities to meet customer needs
• Conduct pricing analysis based on competitive market environment and collaborate with system teams to set cost requirements and optimize product structure
• Collaborate with the marketing department to design and execute integrated marketing plans that leverage brand resources and product selling points to enhance sales structure
• Drive channel management by developing professional custom...