Product Manager

About the Role

Position Summary: The Product Manager is responsible for driving product strategy, market competitiveness, and commercial success for BYD Passenger Vehicles in Canada. This role serves as the key bridge between the Canadian market and headquarter product teams, ensuring that products, pricing, features, and launch strategies align with local customer expectations, regulatory requirements, and business objectives.

The successful candidate will lead market intelligence activities, support product launches, develop localization recommendations, and provide strategic insights to strengthen BYD’s position in the Canadian passenger vehicle market.

Key Responsibilities

Product Strategy & Market Intelligence

• Conduct comprehensive market research and competitive analysis to understand market trends, consumer preferences, pricing dynamics, government incentive programs, and emerging opportunities within the Canadian automot...