Job Description
We are seeking a strategic and analytical Product Manager with a strong background in managing products with a focus on Pay-Per-Click (PPC) advertising, particularly within Google Ads and TROAS (Target Return on Ad Spend). This role requires an individual who can bridge the gap between product development and marketing, optimizing ad campaigns to ensure our products achieve strong returns and market reach.
Key Responsibilities
Product Strategy and Roadmap Development
Define and execute the product roadmap in alignment with the company's vision and market demands.
Conduct market research and competitor analysis to identify trends and areas of growth.
PPC Campaign Management
Manage and optimize Google Ads campaigns to drive product visibility and sales.
Analyze PPC campaign data to adjust strategies, increase click-through rates, and reduce cost per acquisition.
Utilize TROAS metrics to continuously improve ad performance, ensuri...
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