Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – Remote | SaaS Product Launch & Growth Strategy

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours

About the Role

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products.

This is a high-ownership startup role designed for someone who thrives in early-stage environments and knows how to take products from zero to launch.

You will be the first GTM hire, responsible for:

• Product launch execution
• Beta user acquisition
• Positioning and messaging
• Demand generation
• Launch campaigns
• Growth experimentation
• Building repeatable GTM systems

This is not a “manage agencies and delegate work” position.

You’ll be expected to:

• Write copy
• Build campaigns
• Run outr...