Product Marketing (Laboratory)

About the Role

We are seeking a highly motivated Product Marketing Executive (Laboratory) to drive product positioning, market development, and commercial success for our laboratory product portfolio. This role will work closely with Sales, Application Specialists, and principals/vendors to develop effective marketing strategies and support business growth.

Key Responsibilities

• Develop and execute product marketing plans to achieve sales and profitability targets.
• Conduct market research, competitor analysis, and customer needs assessments to identify business opportunities.
• Create product positioning, value propositions, and marketing materials for laboratory products and solutions.
• Support product launches, promotional campaigns, seminars, exhibitions, and customer engagement activities.
• Provide product training and marketing support to the sales team.
• Colla...