Product Marketing Manager, Graduate Programs

**Job Description:**

**Position Summary**

The Product Marketing Manager, Graduate Programs plays a strategic role within the Department of Strategic Initiatives at Fairfield University, serving as the steward of market-facing positioning, and program knowledge for the University’s graduate academic portfolio. Working in close collaboration with the Director of Online Programs and Fairfield University’s Director of Graduate Marketing, this role ensures graduate programs are clearly differentiated, accurately represented, and discoverable throughout the prospective student journey. The Product Marketing Manager translates academic offerings into compelling, audience-centered narratives that support enrollment growth while aligning with the University’s mission and brand.

**Key Responsibilities**

**Program Positioning & Messaging**

+ Develops and maintains clear positioning, value propositions, and key messaging that articulate graduate program...