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Product Marketing Manager -Large & Vans

Mopar
Full-time Mexico City, Federal District Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 10, 2026
Location:
Mexico City, Federal District, Mexico

Job Description

The nameplate manager drives all commercial and product actions related to a nameplate(s). He/She manages current and future vehicles in defining and optimizing: product content, msrp, pricing, volume, marketing strategies, sales, profitability, product communications and key messaging, incentives and product lifecycle strategies.


STRATEGIC: 40%

  •  Develops the product vision, positioning, volume forecast, share, mix, pricing, incentives for new product approvals

  • Defines pricing actions, showroom walks, price positioning, pricing ladders, pricing tasks

  • Conducts analysis of demographics, cross-shop, inflow, outflow, top vehicles considered, “we have/they have”, purchasing reason/rejection

  • Creates the marketing brief to support advertising campaigns (message, target, feature, claims)

  • Develops the What’s New plan for the incoming new model year featuring new equipment, pricing, standalone options and mix.

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    Job Overview

    Job Type: Full-time
    Location: Mexico City, Mexico
    Posted: June 10, 2026
    Deadline: July 20, 2026