Job Description
Location : Rue des Sors 3, 2074 Marin, Switzerland (Neuchatel)
The Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem—tag to reader to software and system — and can articulate a value proposition to customers and internal stakeholders with precision.
The performance will be measured on the ability to drive RFID product revenue growth, successfully launch new products, increase market share, and position the company as a leader in key RFID application segments.
Key Responsibilities
- Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit
- Define and communicate the value proposition, target markets, customer personas, and competitive different...
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