Product Marketing Manager (m/f/d).

Responsibilities

-Conduct market research and analysis to understand fleet operators’ challenges, regulatory requirements, purchasing behavior, and industry trends. 

-Define and maintain product positioning, messaging frameworks, and target personas for fleet management and maintenance solutions, ensuring clarity and consistency across all customer-facing touchpoints. 

-Develop and execute go-to-market strategies for new product launches and product enhancements, including segmentation, positioning, pricing input, and go-to-market considerations. 

-Plan and coordinate product launch activities with cross-functional teams, delivering launch plans, product documentation, website content, and supporting marketing materials. 

-Monitor and analyze the competitive landscape for fleet maintenance and fleet management software, identifying differentiation opportunities and informing positioning strategies. 

-Gather and s...