Product Marketing Specialist

Overview

The Product Marketing Associate is responsible for pushing new innovation products and initiatives by collaborating with internal departments to create and execute product launches from start to finish. The associates job encompasses the whole innovation process of discovering a market opportunity, finding solutions to problems experienced by the market, tailor-fitting it to the Sprout ecosystem of products and customers before strategizing and executing the product launch and eventual product growth.

Responsibilities

• Creation of product marketing materials and plans
• Strategizing product marketing campaigns to lead to user acquisition and adoption
• Collaborate and align with different internal and external stakeholders to set a direction and move projects forward
• Attend and facilitate brainstorming sessions with other departments to come up with relevant and timely campaigns
• Create and execute product marke...