Product Marketing Specialist

Product Marketing Specialist

Job Description

The _Product Manager_ (PM) owns the full lifecycle of our Bluetooth Low Energy and Multiprotocol products and platforms from concept through end-of-life. Acting as the voice of the customer and the market, the PM translates customer requirements, challenges and application needs into clear, prioritized product requirements, whole product view definitions, and go-to-marketing strategies. The PM collaborates closely with key customers, field, and internal teams – System Architects, IC, Infrastructure & Ecosystem engineering teams to ensure the products and solutions are best-in-class, differentiated, and practical for real-world systems. The PM drives end-to-end product strategy by developing a compelling business case, performing competitive analysis, and leading New Product Introduction (NPI) activities including pricing proposal, product collateral execution, and early customer engagements.

While the PM does not d...