Product Marketing Specialist

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Role Summary
The Digital Product Marketing Specialist supports the execution of SDA’s regional marketing strategy in China, with a focus on digital channels, campaign operations, and market insights. This role is responsible for delivering localized marketing programs that drive customer engagement, pipeline growth, and product adoption for PCB, analysis tools, and adjacent SDA product lines.
Key Responsibilities1. Digital Channel & Content Operations

+ Manage weekly content publishing and operations across key China digital platforms (WeChat Official Accounts, Bilibili).

+ Review, edit, and localize global marketing content into China‑optimized formats.

+ Ensure consistency in messaging, branding, and content quality across channels.

2. Campaign Execution & Demand Generation

+ Execute digital campaigns, including paid medi...