Product Marketing Specialist

Wenco International Mining Systems ( a subsidiary of Hitachi Construction Machinery (HCM), provides industry leading, innovative technologies to customers in the mining and material movement sectors, enabling sustainable and safe operations.

Reporting to the Director of Marketing, the Product Marketing Specialist develops product positioning, messaging, go-to-market strategies, and pricing recommendations for Wenco’s digital solutions. This role conducts market and competitive research, translates technical product capabilities into customer-facing value propositions, and equips sales teams with the tools and intelligence they need to win. Success in this role means becoming a trusted source of market insight that directly shapes how Wenco brings products to market.

Key Deliverables and Responsibilities

• Develop and maintain product positioning, messaging frameworks, and value propositions for Wenco’s fleet management solutions
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