Program Analyst - Marketing & Corp Communication

Overview

To develop integrated marketing programs incorporating appropriate elements to achieve qualified demand generation

Duties and Responsibilities:

Working on Marketing Campaigns which include
Creating HTML templates for all
Deployment of test runs when requested

Prepare Campaign Analysis Report for all campaigns
Prepare various list pulls from CRM database
Work on ad-hoc projects and requests
Program creation in marketing automation which includes

Preparation of contact filters
Creating HTML templates
Creating Distribution lists and emails
Creation of queries to keep a check on Invalid emails, titles etc.

Working on the invalid web registrants

Training new hires

Skills required:
MS Access/SQL - Intermediate (or above)
HTML 5 - Should have knowledge on Dreamweaver/Expressions web or
similar HTML tools. Knowledge on JavaScript coding is prefe...