Program Lead

Role Overview

Acts as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead.

Strategic Responsibilities

• Translate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe)
• Prioritise initiatives based on business impact, lifecycle stage, and campaign needs
• Ensure alignment between brand objectives, marketing execution, and lifecycle programs
• Maintain a holistic view of the customer journey across touchpoints

Execution & Delivery Ownership (Core)

• Own end-to-end execution across search, media, content, CRM, and analytics
• Manage integrated campaign and lifecycle calendars
• ...