Project-based Content Creator

About the Role

The Content Creator leads content production that drives sales, repeat orders, and loyalty for TinapaIsLife. This role produces high-impact visuals, videos, and copy across Facebook, TikTok, Instagram, and Shopify, keeping the brand visually sharp and conversion-focused.

Responsibilities

• Plan, shoot, and edit photos and videos that highlight products, customer stories, and brand values.
• Write and design captions, graphics, and banners to drive engagement and conversions.
• Manage the visual and copy updates for the Shopify store to improve layout, usability, and sales performance.
• Use AI tools (Midjourney, ChatGPT, etc.) to create fresh and distinctive visuals and copy.
• Execute lifestyle and product shoots; edit content for multi-platform use.
• Maintain consistent tone, visuals, and messaging across all touchpoints.
• Track and analyze content performance; adjust strategy based o...