Project Marketing Specialist - Business Analyst

Project Marketing Specialist - Business Analyst

Requirements Gathering & Workflow Analysis

• Collaborate with marketing teams to understand campaign goals, personalization needs, and automation requirements.
• Conduct interviews, working sessions, and discovery meetings to capture detailed business requirements and understand constraints across data, content, and technical systems.
• Break down email workflows into specific steps to identify inefficiencies and opportunities for improvement.
• Gather and track data on current-state processes to support continuous improvement and operational optimization.

Documentation & Process Mapping

• Develop clear, structured documentation such as business requirements, functional specifications, user stories, and process flows supporting SFMC development.
• Maintain documentation libraries, ensuring version control and adherence to project standards.
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