Project Marketing Specialist - Business Analyst

InterContinental Hotels Group

Full-time región centro jalisco, región centro jalisco Other-General

Posted:

June 08, 2026

Location:

región centro jalisco, región centro jalisco, Mexico

Job Description

                    Project Marketing Specialist - Business Analyst  Requirements Gathering & Workflow Analysis  Collaborate with marketing teams to understand campaign goals, personalization needs, and automation requirements. 
Conduct interviews, working sessions, and discovery meetings to capture detailed business requirements and understand constraints across data, content, and technical systems. 
Break down email workflows into specific steps to identify inefficiencies and opportunities for improvement. 
Gather and track data on current-state processes to support continuous improvement and operational optimization. 
 Documentation & Process Mapping  Develop clear, structured documentation such as business requirements, functional specifications, user stories, and process flows supporting SFMC development. 
Maintain documentation libraries, ensuring version control and adherence to project standards. 
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Job Overview

Job Type: Full-time

Location: región centro jalisco, Mexico

Posted: June 08, 2026

Deadline: July 18, 2026