PSR Marketing Manager

The Pet Specialty Retail Marketing Manager will focus on developing and driving strategic plans catered to pet specialty retailers. This role ensures alignment of marketing, education, and portfolio strategies with business objectives, delivering the key performance indicators of the channel.

Responsibilities

• Lead the design and implementation of annual strategic marketing plans in collaboration with the market and regional leadership team for the Pet Specialty Retail Channel.
• Conduct market analysis and competitive benchmarking to identify growth opportunities.
• Drive the Strategic Revenue Management agenda for the channel which includes analysis on portfolio, pack, pricing, and trade investments.
• Create and lead programs that drive the channel’s priority of educating retail partners, recruiting pets through partner recommendations, and driving the strategic ranges in the portfolio.
• Manage and allocate the ove...