Public Relations Manager

Role Responsibilities:

Media Relations & Outreach

• Draft, refine, and localise press releases, briefing notes, pitches, and Q&A statements.
• Support proactive pitching across lifestyle, F&B, business, travel, culture, and mainstream media.
• Manage day-to-day media enquiries with professionalism and timely responses.
• Build and maintain strong relationships with media across priority markets.
• Support media preview events, grand openings, interviews, and press trips where required.

Regional PR Support

• Assist in coordinating regional PR calendars covering product launches, new markets, cultural exhibitions, and key brand moments.
• Travel to key markets when needed to support major PR moments, agency discussions, or on-ground media events.
• Liaise with in-market PR agencies to align messaging, timelines, and deliverables.
• Review localised PR materials for accurac...