Public Relations

OBJECTIVE
To establish a dedicated PR arm under the PH central PR team focused solely on shaping GFG's narrative, managing reputational risks, and proactively amplifying our economic, social, and technological impact.

SUPPORT: 1 Full-Time Mid-Level PR
Reporting to: Central PH PR Lead
Working model: Dedicated to GFG PH; dotted-line alignment with GFG leadership team
Role Scope
1. Narrative shaping & thought leadership

• Build a cohesive, compelling narrative for GFG PH, spanning lending, insurance, payments, and innovation - especially as we launch new products and partnerships
• Position GrabFin as a champion for financial inclusion, MSME empowerment, and smart fintech

• Translate business strategy into public narratives tied to nation-building, regulatory innovation, and tech-forward finance

• Media relations & coverage

• Develop and pitch storylines to tier-1 business, tech, and financial media