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Publicity Manager (China PR focus)

Hong Kong Disneyland Resort
Full-time Hong Kong, New Territories Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 18, 2026
Location:
Hong Kong, New Territories, Hong Kong

Job Description

Résumé du poste:

Hong Kong Disneyland Resort is seeking an experienced and creative Publicity Manager to drive strategic publicity initiatives with a strong focus on the Mainland China market. This role is responsible for developing trend‑driven social and publicity strategies, managing cross‑market campaigns, and elevating HKDL’s brand relevance across the GBA and broader China regions. The ideal candidate is highly attuned to China social and media trends, understands platform ecosystems such as Xiaohongshu (RED), Douyin, WeChat, and Weibo, and can translate insights into compelling storytelling that supports both commercial and communication objectives.

Responsibilities

  • Shape and execute impactful publicity strategies that strengthen brand equity and meet communication and business goals.
  • Develop China‑focused social and media campaign strategies using non‑paid influencers, platform‑native storytelling, and tre...

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    Job Overview

    Job Type: Full-time
    Location: Hong Kong, Hong Kong
    Posted: June 18, 2026
    Deadline: July 28, 2026