regional brand manager, otc

The Regional Brand Manager (RBM) for OTC is the strategic architect of growth for the assigned crown jewel brands across the ASEAN region and the Philippines. Reporting directly to the Division VP for Regional Marketing, the RBM will lead end-to-end brand strategy, harmonizing brand identity across diverse markets while optimizing the product portfolio for sustainable, long-term growth.

Strategic Pillars of Impact

• Brand Stewardship & Regional Identity: The RBM will define and enforce a unified brand identity, ensuring a consistent and powerful presence across the region. This includes owning annual and long-range strategic plans that drive market competitiveness and consumer relevance.
• Insights-Driven Strategy: In partnership with the Consumer Insights & Foresights team, the RBM will translate research and brand tracking into actionable decisions that refine or build positioning and improve consumer testing outcomes.
• Regional-to-Local Orchestrati...