Regional Brand Manager - Trend Setter and Trend Amplifier Markets

Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence in Europe, we are dedicated to spreading joy, comfort, and style with every step and committed to strengthening our presence in Europe and connecting with a diverse and aspirational audience.

Purpose of the Role

The Brand Manager – Trend Setting & Future Relevance drives cultural relevance and brand evolution across IDM, with a focus on trend creation and amplification.

The role is responsible for positioning South Korea as a trend setter while leveraging Thailand as a trend amplifier and accelerate market, ensuring insights translate into scalable brand impact.

Key Duties and Responsibilities

Develop South Korea as a Regional and Global Trend Setter

• Lead brand strategy across South Korea and Thailand