Regional Campaign Lead (SEA)

About this Role

We are seeking a Regional Campaign Manager (SEA) based in Malaysia to lead and execute e-commerce campaigns across multiple Southeast Asian markets. This role is responsible for driving regional campaign strategy, ensuring strong commercial performance, and adapting execution to local market needs.

The role will work closely with regional and local stakeholders to deliver impactful, data-driven campaigns that support business growth.

Key Responsibilities

• Lead end-to-end planning and execution of regional e-commerce campaigns across multiple SEA markets.
• Define regional campaign frameworks, including objectives, target segments, messaging, and KPIs, while allowing for local market customization.
• Own campaign performance, including GMV, conversion, ROI/ROAS, and margin considerations.
• Collaborate cross-functionally with CRM, Paid Media, Content, Product, Tech, and Operations teams to ensure smooth execu...