Regional Content Specialist, SEO & AI Experimentation Analyst (Regional LATAM, SEA)

About the Team

Shopee is hiring an AI-driven Regional Content Specialist to drive SEO content strategy, experimentation, and execution across multiple markets.

This is a hybrid role combining content writing, SEO strategy, and data-driven experimentation. You will leverage AI tools to produce and optimise content at scale, while designing structured experiments to improve organic search performance and AI/LLM visibility.

You should be comfortable writing and editing content, building content strategies, and analysing performance data to continuously refine and scale what works.

Job Description:

Strategy, Experimentation & Performance

• Develop and execute AI-driven SEO content experiments, including prompting frameworks, content structures, and publishing strategies.
• Conduct keyword research, search intent analysis, and keyword gap analysis to identify scalable content oppor...