Regional Digital Campaign Specialist

Regional Digital Campaign Specialist
Job Summary
This position reports to the Regional Marketing Manager and is responsible to drive end-to-end digital campaigns across Southeast Asia. This role is critical in generating and nurturing leads through Salesforce Pardot (Marketing Cloud Account Engagement) and executing high-performing B2B and B2C campaigns across digital channels.
Key Accountabilities
Digital Campaign Management:
Plan, build, and execute both regional and local digital campaigns across Southeast Asia, ensuring alignment with business objectives and market needs.
Execute B2B digital campaigns to generate MQLs and implement B2C digital campaigns focused on driving e-commerce sales conversion across marketplace platforms.
Coordinate with in-country marketing teams to localise messaging, creative assets, and targeting strategies.
Lead Generation & Management:
Manage marketing lead scoring, segmentation, and qualification processes in Salesforce Pard...