Regional Director of Marketing - Asia

• Define, lead, and deliver the regional brand marketing, communications, content, and partnerships strategy for Minor Hotels and its brands across Asia, aligned with global direction and regional business priorities.
• Act as the regional Brand Guardian, ensuring consistent brand identity, positioning, tone of voice, and standards across all marketing, communications, digital, content, and experiential touchpoints at both regional and property level.

Marketing, Content & Campaign Leadership

• Define and lead the regional content strategy, proactively shaping narratives, themes, and storytelling opportunities that support brand positioning, partnerships, and key business initiatives, in close collaboration with the global marketing team.
• Lead and oversee the planning and execution of regional and property-level campaigns, including strategic, awareness, launch, teaser, and tactical initiatives across...