Regional Director - Performance & Biddable Media Lead

Key Responsibilities

Vision & Strategic Leadership

• Define, communicate, and implement the AMEA biddable and performance media vision in alignment with global frameworks and client's business priorities.
• Translate clients’ growth objectives into clear, channel-specific performance strategies across
• Search, Social, and Programmatic.
• Ensure full integration with adjacent disciplines including Retail Media, SEO, Connected Commerce, and Data.
• Represent AMEA in global biddable and performance forums, ensuring best practices, innovation, and learnings are consistently cascaded across markets.

Performance Strategy, Optimization & Measurement

• Own the regional performance media strategy — balancing efficiency, effectiveness, and brand growth.
• Define and embed optimization frameworks, performance KPIs, and measurement principles across all biddable channels.
• Translate insigh...